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Unilever Buys Seventh Generation

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By: TOM BRANNA

Editor

Bye, bye Alba? With Unilever’s agreement to purchase Seventh Generation for an undisclosed price, industry watcher are speculating that the consumer product giant may have lost its appetite for The Honest Company, which was co-founded by Jessica Alba.  After all, how many companies can Unilever gobble up in less than two years? Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cle...

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